Wednesday, August 29, 2007

What the future holds for mobile music

About two weeks ago, the Compact Disc celebrated its 25th birthday. It's amazing to see how things have changed since. What considered to be a revolutionary technology in the 80s, and was made mainstream in the 90s is already fading away...

Many factors caused the descent of the CD, but the major one was the MP3 format which came out in the mid 90s and became popular with the penetration of ADSL into households all over the world (And of course with the advancements of hardware such as larger storage devices that allow users to maintain huge libraries of music and faster CPUs that can actually play MP3s and allow the user to do other things as well...).

In addition, the ease of distribution (both for the vendors and the users) is simply a huge leap from the CD era: You hear a song that you want? You don't have to go to the nearest CD store (which are quite empty nowadays...), you just go to iTunes or another vendor and download the song. Also, the track is available on your computer or MP3 player, and you don't have to change CDs etc - we don't even think of these things today, which is a great sign of technology acceptance.

What does it all have to do with mobile? Well, I believe that mobile technologies will play (and already are playing) a big part in the next evolution of digital music. People (and especially teenagers and young adults) like their music to go with them. Music is one application which is in sync with the handset capabilities and form factor.

Unlike games & videos - bigger is not better: You don't have to have a big screen or other hardware that is not in sync with the essence of a mobile phone: You can output music in great quality via the headphones, and have a lot of storage with a memory card (Today 4GB cards are not rare, and it will only grow).

And since people don't like carrying a lot of stuff, but they won't go anywhere without their mobile phone - The MP3 player as a standalone device is short-lived, and will be assimilating in mobile phones (And this is already happening).

And the great thing about an MP3-player inside the handset as opposed to a standalone device, is music distribution: The handset can connect to the Internet and download songs. This is a huge advantage: If you are on the go, and want to hear a song you don't have/own, you can download it - and this is the real deal: Even after MP3s were widely used, you still needed to pre-download your selected music to the MP3-Player (Or a few year before that make a mix-CD with your CD burner) - Now you can not only hear music on the go, you can also get music on the go (And there's an Israeli startup called Hingi that allows users to download songs they just heard in the radio/TV even if they don't know the name of the artist/song).

Even Apple, maker of iPod, the most popular MP3-Player is foreseeing this trend and therefore invested a lot of resources in the iPhone. The ultimate MP3-player cannot stay disconnected - it has to be able to give the user the whole experience.

Of course there's the issue of piracy, which is bothering everyone in the music industry (After they had a few relaxed years when the CD came out, and before CD-burners were widely available...), but frankly, the mobile can handle DRM issues even better than the PC (And still I foresee a different business model for music consumption in the near future).

BTW - ADSL also pushed out the CD as a dominant way of distributing software: It is easier to distribute software over the Internet without any need for physical media, and sizes of hundreds of MB can be downloaded easily and faster than ever.

P.S. - As you probably noticed I haven't written here a lot lately, and this in part due to preperations for my 30th birthday which was yesterday... I just hope not to be outdated as the CD...

Monday, August 13, 2007

Summer time (And the gPhone)

August is here and the sun is high in the sky, and though I myself am not on vacation (a lot of interesting things are happening these days in GamearraY), a lot of lucky people are...

And this is why I decided to postpone the publishing of articles I received in the last couple of months. As you remember (or not) this blog will soon feature posts written by others and not just myself (And if you are a mobile specialist you're also more than welcome to join the team).

I have already collected some articles from various mobile industry professionals and we have interesting pieces about mobile advertising, media, messaging, video and more. Since I don't want these posts to go up unnoticed (due to summer time) I am planning to publish them on September.

In the meantime (if I am already writing this post...) I should mention the gPhone or Google Phone or whatever you want to call it... There have been some rumors about it and they are now getting stronger... you can read about it in Mashable! (Which is a great web 2.0 blog if you don't know it yet).

Friday, August 3, 2007

Jerusalem Rocks!

Today a lighter subject for a change... In about a month (On September 9th) an international music event will be held at Teddy Stadium in Jerusalem. For those of you who don't know yet - the Black Eyed Peas are coming to Israel and will be the main performer in the Jerusalem Rocks music festival.

They will be accompanied by Arrested Development (The rapper, not the great TV show...) and The Commitments (Yes, the band from the movie). This is certainly one of the biggest music events seen here recently, and it is definitely a great finale to this summer that featured a lot of international artists on their first appearances in Israel.

But unlike the other events, I think this is the only major event taking place in Jerusalem (and not in the Tel-Aviv area), and that's no coincidence... The organizers of the event want to make a statement to the world (and maybe even more importantly to Israelis...) that Jerusalem is a vibrant city and a great place to culture, business and most of all - peace (You can read the whole mission/vision here).

And speaking of the organizers, some of them are not from the music industry but rather from the hitech industry... These include among the rest Jeff Pulver, founder of pulver.com and a VoIP expert and Jacob Ner-David who runs a VC in Jerusalem right next to GamearraY's offices (and close to Teddy Stadium, so I guess we'll both be walking to the event by foot...). The producer of the event is Carmi Wurtman, who produced The One Shekel Festival (hebrew), and (what a small world) - his brother Elie (now with Benchmark) invested in GamearraY when he was with JVP...

So, if you didn't have a good reason to come to Jerusalem so far, here's your chance... See you there.