Today we have officially launched our user generated mobile gaming platform with Orange Israel under the brand name "MyGame".This is very exciting to the entire team here at GamearraY, we have worked a long time to make it happen. The company was founded about a year and a half ago, and we have developed the platform from the basic prototype I brought into a real product, with sophisticated user interface, support for multiple handsets and our own delivery and transcoding platform.
In the past 3-4 months we have been working in overdrive re-skinning the product to fit to the Orange brand, adapting to Orange's handsets, integrating the system to Orange's billing and SMS systems, localizing the platform (Hebrew is not very easy to work with...) and of course adding new features along the way...
The launch is accompanied by a massive internet campaign here in Israel including banners inside ICQ messenger, in the main pages of Nana, a portal of one of Israel's biggest ISPs, Tipo, a very successful portal for kids and teenagers and also some coverage in the fun/games zone of Walla, the leading portal in Israel (And of course a lot of Google adwords...).
Orange is also throwing a game creation competition - the person who will make the most popular game will get a Nintendo Wii console. This is rather cool and can spice things up...
This is truly a new experience offered to users, and we are looking forward to see how they would take it. And even though this is the first day, we are already starting to see some real traffic in the site today, and it is good to see that people are using the entire array of tools we provide.
They use our "FaceGrabber" that allows users to upload their faces onto an existing character and become a part of the game (The results are usually very funny). Also our game editor which we thought would take some time to "grow" on users is getting a lot of attention.
Since the site is in Hebrew (And also doesn't have great bandwidth/latency outside of Israel), I guess many of you won't be able to fully enjoy it, but you can go instead to our beta site or simply watch our demo video and also read some more about our concept here.
But if you do speak Hebrew or think you may find your way, you are welcome to go to http://www.orange.co.il/mygame and create your first mobile game... Good luck!
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