Orange Israel: Initial Statistics

After a week and a half of "babysitting" our first production site, I can now breath some air and resume writing here... It has been a very interesting experience going over the logs of the site activity, and fine-tuning our GUI according to users' behaviour. And now for the initial statistics:

The users response to the site is phenomenal. Over 400 personalized/user-generated games are created each day! And this keeps on going for the 10th day in a row now. Also 400 faces are "grabbed" and uploaded each day into games, as the game's hero or one of its many villains.

We have many thousands of unique users every day, which is not that surprising since we have a massive internet ads campaign (See the picture in this post - it's our huge banner in the homepage of Nana, a portal owned and operated by Netvision, Israel's biggest ISP), but we do see that over 25% of the traffic is getting to the site directly, which is a sign that we made a buzz in a very short time (We also have a feature that allows sending a direct link to the game via email, so that helps to the viral effect - a user creates a game with his own face inside, wants to show it to his friends, they get to the site etc.)

Most of the games are created with our simple Game Wizard and FaceGrabber which allows people to upload their faces (Or friends, family, celebrities, politicians, pets etc..) But we also see that about 10% of the games are made using our more advanced editor.

Users are also enjoying playing online (we allow previewing the game in the same way as it would look on your specific handset). Each user plays 2-3 games on average per session.

Game downloads are also going great, I cannot expose the exact number since it's confidential, but I can say that a third of the people who download our free client, continue to purcahse a game, and this is a great conversion rate.

Once people have the client they can use it to manage their games. For example, people use our Share feature to send games to their friends and also use our Rate/Send high scores features, which generate additional data traffic on the operator's network.

In short, things are going great so far, but we know that this is just the beginning. I'll update more as the story develops.

P.S. - For comparison purposes, you may want to know that Orange Israel has about 2.5 million customers, and there are about 7 million citizens in Israel.